A transparent, iterative four-step process that keeps you informed, in control, and confident at every stage of your project.
Most software projects don't fail during the build — they fail because the wrong thing was built. Discovery is how we prevent that.
Before a single wireframe is drawn or line of code is written, we spend time understanding your business deeply: your goals, your users, your current workflows, your technical constraints, and your definition of success.
Every question asked in discovery is one less assumption made during development. And assumptions are expensive.
The output of this phase isn't just a document — it's shared understanding. You and Whipsocket walk into the Design phase aligned on what we're building, why, and for whom.
Discovery Call (1–2 hrs)
We align on goals, challenges, users, and what success looks like.
Business & Workflow Analysis
We map your existing processes to understand where software fits and where it helps.
User Persona Mapping
We identify who will actually use the product and what they need from it.
Technical Requirements Definition
Integrations, data requirements, security, performance thresholds — documented clearly.
Stack & Timeline Recommendations
We recommend the right tools and provide an honest scope and timeline estimate.
Deliverable
Requirements document + annotated project plan
Information Architecture & Sitemap
How your product is structured, how users navigate it, and how data is organized.
UX Wireframes & User Flows
Low-fidelity mockups showing how each screen functions and connects.
Database Schema & Data Models
How your data is structured and relates — before it becomes costly to change.
API & Integration Architecture
Third-party services, authentication, external data flows — mapped out cleanly.
Component & Design System
Visual language, UI components, and brand standards applied to the product.
Deliverable
Signed-off technical spec + wireframes + design system
We design the full system before we build any of it. This isn't just about aesthetics — it's about architecture.
Most project delays and budget overruns happen because architectural decisions were deferred to the build phase. By that point, changes are expensive and stressful. We front-load the hard thinking so we can move fast and confidently when we do build.
In this phase, we map out how the system works: data models, user flows, integrations, and UI/UX. Nothing proceeds to development without your explicit sign-off.
You get to see the blueprint before the foundation is poured. No surprises, no mid-project pivots, no scope creep disguised as "new requirements."
You don't wait until the end to see your product. Sprint-based development means you see real progress — and stay in control — throughout the entire build.
We work in focused sprints — typically 1–2 weeks each. At the end of every sprint, you see what was built and give feedback. The build evolves collaboratively, not in a black box.
You get access to a live staging version of your product throughout the build. Test it, share it with stakeholders, and see exactly how it's taking shape in real time.
Regular async updates through Slack or your preferred channel keep you in the loop daily. Weekly video check-ins ensure we're aligned and any course corrections happen fast.
We use AI-assisted development tools to move faster without cutting corners — meaning you get more done per sprint, at a price point traditional agencies can't match.
"Our goal during the build phase is that you never feel out of the loop. If you're ever wondering what we're working on, we've failed at communication — not just delivery."
Launch day isn't goodbye — it's where the relationship shifts from builder to partner.
Going live is the beginning of a product's real life. Users will find edge cases you didn't anticipate, data will reveal usage patterns you didn't predict, and new opportunities will emerge. That's normal. What matters is having a technical partner ready to move with you.
We stay on post-launch to monitor, fix, iterate, and scale as your business grows. Whether that's a monthly support retainer or a longer-term product development partnership, we're here for the long haul.
The best software is never finished — it's evolved. We build with that in mind from the very first line of code.
Go-Live Support
We're available at launch to catch and resolve any issues in real time.
Performance Monitoring
We track uptime, speed, and errors so problems are caught before users report them.
Iterative Feature Development
New features added on a sprint-by-sprint basis as your product and business evolve.
Bug Fixes & Maintenance
Ongoing fixes, dependency updates, and performance improvements.
Scaling Support
As your user base grows, we help your infrastructure and architecture grow with it.
Available as
Monthly support retainer or ongoing development partnership
Three things we guarantee across every phase of every project.
You always know what we're working on, what's coming next, and where your budget is going. No black boxes, no vague status updates.
We build with you, not for you. Your feedback between sprints directly influences what we prioritize. You're never a passive observer in your own project.
We scope carefully and communicate early if something is going to affect the budget. You'll never open an invoice and wonder where it came from.
The first step is a 30-minute discovery call. No pitch, no pressure — just a conversation to see if we're the right fit for your project.